Bud Light
Bud Light Living Rooms
Under the Bud Light Living campaign, the brand has become the fastest growing beer in the country. To continue to build consumer excitement, in 2017, Bud Light went from creating experiences you can win, to once-in-a-lifetime experiences you can actually book...with Bud Light Living Rooms. To make these unmatched events a reality we partnered with Live Nation, the UFC, Capcom’s Street Fighter V, and the NFL to create four physical spaces where millennial beer drinkers could experience what they love in the most epic way possible, all for only $100.
WINNER:
Canadian Marketing Awards (CMA) - SILVER - Consumer Experience, Food & Beverage