Oh Henry! Two-Four

The Oh Henry! Two-Four

With the sheer number of brands talking about Canada's 150th birthday, Oh Henry! decided that focusing on the nation’s pride and history was a sure way to get lost in the clutter. Instead, we focused on something that Canadians would actually be thinking about when it comes to celebrating the nation’s birthday: beer.


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Case Study


"Crack a wrapper" :30 OLV


In-Store activation @ Metro grocery