Philadelphia Cream Cheese
Philly Bagel Wholes
Bagels have holes. Holes mean less room for Philadelphia Cream Cheese. So Philly did the unthinkable - they closed the bagel hole.
AWARDS:
The ONE Show - Silver Pencil - Experiential & Immersive, Physical Products
Communication Arts - WINNER - Integrated Campaign
Applied Arts - Experiential/Event - Series
The CMAs - BRONZE - Engagement: Food and Beverage
