Philly Bagel Wholes

Philadelphia Cream Cheese

Philly Bagel Wholes

Bagels have holes. Holes mean less room for Philadelphia Cream Cheese. So Philly did the unthinkable - they closed the bagel hole.

AWARDS:

The ONE Show - Silver Pencil - Experiential & Immersive, Physical Products

Communication Arts - WINNER - Integrated Campaign

Applied Arts - Experiential/Event - Series

The CMAs - BRONZE - Engagement: Food and Beverage

The AToMiC Awards - BRONZE - AToMiC IP

The AToMiC Awards - BRONZE - AToMiC PR

The Effie’s US - FINALIST - Business/Product/Service Innovation/Marketing Innovation Solutions



CASE STUDY