Reese Popped Mix

Popped Mix vs. Chips

The last thing hockey fans are thinking about when they’re watching hockey is changing up their go-to snack: chips. We had to make them realize that eating handful after handful of the same old salty snack is the most boring part of the sport they love.

So we went head to head with our biggest competition (*cough* Lay’s), partnering with the NHL all season long to create an exciting way to upgrade your snack, live during each and every game.

AWARDS:

The AToMiC Awards - BRONZE - Best Broadcast Engagement

case study

TV/OLV