Hershey’s Kisses - Sweet Reunions
Hershey’s exists to “Make Life Sweet.” So for the holidays, we got the brand to live its purpose.
Introducing Sweet Reunions, powered by GoFundMe. We used our whole advertising budget to help fund campaigns short on their goals, in order to reunite 14 different Canadian families over the holidays.
AWARENESS VIDEOS
Sample of the 14 GOFUNDME’s fulfilled by the brand
GOFUNDME Landing page
To inspire others to give throughout the holiday season, we directed donors on GoFundMe to a page of curated reunion campaigns that had yet to be funded.
