Reese Peanut Butter Cups
Reese The Movie: A Movie About Reese [An ASMR Experience]
Since 2018, everyone from Michelob Ultra to KFC has jumped in the ASMR bandwagon, tapping and whispering their way through commercials that borrowed from the ASMR community but gave nothing back.
When we discovered Reese cups were organically being made the star of hundreds of ASMR videos, we had an opportunity to do something special. We knew we weren’t creating the first branded ASMR video. So we set out to create the last one.
Introducing Reese The Movie: A Movie About Reese...An ASMR Experience. An original feature length film that brings 5 of YouTube’s favourite ASMRtists together for the first time, shot by famed Hollywood veteran cinematographer André Turpin.
AWARDS:
Media Innovation Awards (MIAs) - GOLD - Best Use of Content - Best in Branded Content
Media Innovation Awards (MIAs) - GOLD - Products and Services - Best in Consumer Goods
Media Innovation Awards (MIAs) - SILVER - Best Use of Media - Best in Video
Media Innovation Awards (MIAs) - BRONZE - Best Media Insights - Best Disruption
The AToMiC Awards - GOLD - Branded Content
The Marketing Awards - SILVER - PR
The CMAs - GOLD - Business Impact
The CMAs - SILVER - Innovative Media
The CMAs - SILVER - Brand Building
OMMA Awards - WINNER - Content Marketing Campaign
Festival of Media North America - HIGHLY COMMENDED - Best Branded Content led by Digital Channels
Festival of Media North America - SHORTLIST - Creative Use of Media
Festival of Media Global - SHORTLIST - Best Branded Content
YouTube Canada’s Top 10 Most Viewed Ads
Media & Marketing Global Awards 2020 - SHORTLIST - Best Integrated Campaign
Media & Marketing Global Awards 2020 - SHORTLIST - Best Campaign Led By Content
The ADCCs 2021 - BRONZE - Branded Content
