Reese’s Peanut Butter Cups

Reese’s Unwrapped

A lot of people think advertising is garbage. In this case, they would be 100% right.

Reese’s is so iconic, even the wrapper instantly reminds you of peanut butter cups. So instead of focusing on packaging, branding or even the product itself, we ran a campaign focused entirely on a piece of Reese’s people normally throw away.